Branding design for a wood-fired, thin crust pizzeria
1943 Pizza is the brick-and-mortar of Rolling In Dough Pizza—a gourmet pizza truck. The 1943 Pizza Bar design plays off the branding of the restored 1943 International Harvester Truck that functions as Rolling In Dough Pizza. Pulling one of the diamonds from the design and establishing it as the main visual element of the logo provides a direct connection between the two brands. The Primary font for 1943 Pizza is the secondary font for Rolling In Dough Pizza.